As luck would have it, The Sleepout Company established themselves shortly before the 2011 earthquakes in Christchurch, which meant that they were able to fulfil the high demand for temporary dwellings that required fast turnarounds. When we were approached about the branding project, these stylishly designed units hadn't even made it to the production line yet, meaning that we couldn't rely on the use of beautiful photography as a basis for the brand imagery. Instead we utilised the owl's nocturnal nature within a fun, illustrative approach to develop the brand.

www.thesleepoutcompany.co.nz

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Logo/Brand/Illustration Design

 

 

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Website Design