The land within the Selwyn District's boundaries is, sensational. The vastness of the Canterbury Plains stretches north, south and west from Christchurch City, meeting the hills of Banks Peninsula to the south, and the pristine rivers and alpine peaks to the west. During all four seasons of the year, this area provides recreational opportunities to the surrounding populations of Canterbury, the West Coast and beyond.
Selwyn District Council needed a modern new look for their 'Sensational Selwyn' brand - something that would allude to the natural offerings of the area - clean air and rivers descending over a green and healthy landscape. We designed the logo and other brand elements, then helped with promoting the EXPO, an initiative to attract more people to the area.